Anyone can
generate it.
Making it land
is the job.

The Ten-Point AI Content Check

Ten failure modes that make AI video read as cheap. Every one is observable, gradeable — and none of them can be spotted by the team that generated the content, because spotting them is what the twenty years were for.

1. 01

   3D spatial continuity

   Geography breaks between shots. The room quietly reassembles itself and the viewer stops believing the space.

2. 02

   Actor performance

   Faces that emote at nothing. Gesture without intent. The uncanny stillness behind the eyes.

3. 03

   Scene continuity

   Props, wardrobe, weather and time of day drifting shot to shot.

4. 04

   Voice-over consistency

   Tone, pace and mic character shifting mid-film, so the narrator becomes several people.

5. 05

   Character consistency

   The same person, subtly different every time they appear. Audiences clock it instantly.

6. 06

   Colour grade consistency

   Every shot looking like it came from a different film — the single fastest tell of AI assembly.

7. 07

   Story structure

   No spine. A sequence of impressive images that never becomes an argument, so nothing lands.

8. 08

   Joins in long shots

   Visible seams where generations were stitched to reach the required duration.

9. 09

   Iteration control

   Fixing one detail destroys everything that was already working. The most expensive failure on this list.

10. 10

    Motion graphics control

    Type and motion that cannot hit brand specification, a beat, or an accessible contrast ratio.

See audit packages — from £450