AI video, directed
Conference openers, internal comms films, brand and campaign content — produced AI-native by a director with four hundred traditional productions behind him. For the budgets and deadlines conventional production can’t touch.
What AI changes
Speed and possibility. A film that once needed a crew, locations, cast and a six-week schedule can now be produced in days — and concepts that were never affordable at corporate budgets suddenly are. The most recent production here went from brief to finished conference film in eight days, on a job that had been scoped as a stock-footage assembly because nothing better looked possible.
What AI doesn’t change
The audience. They decide whether to believe a film in seconds, on craft signals they can’t name — grade continuity, performance, structure, rhythm. Generation tools don’t supply those judgements; they never have. That’s what the ten-point check exists to measure, and what direction exists to get right the first time.
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Brief
A call or a paragraph. What it’s for, who’s watching, when it has to be in front of them.
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Treatment
Within 48 hours: a written treatment, a fixed quote and an honest answer on whether the deadline is achievable.
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Production
Days, not months. Review points along the way — you see it taking shape, not just a big reveal at the end.
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Delivery
Masters in every format you need, plus cutdowns and versions for screens, socials and follow-up comms.
Rescue
from £3,500
You made it. It is not landing. I fix it.
Re-grade, re-cut, continuity repair, motion graphics, voice-over replacement — working with your existing generations rather than starting again.
Rebuild
£8,000 – £18,000
Produced properly, AI-native, directed.
Full production under my direction. The AI is a camera department, not the director. Conference openers, internal comms films, campaign work.
Standards
£4,000 – £7,500
Your team keeps producing. Give them a spec.
A written AI content standard for your brand: what good looks like, what to reject, how to brief it. One-off, yours to keep.
What does an AI-produced corporate film cost?
Full productions run £8,000 to £18,000 depending on length, complexity and deadline. Rescuing content you have already generated starts at £3,500. Both are a fraction of a comparable live-action shoot, and every quote is fixed before work starts.
How long does it take?
Typically two to four weeks end to end. The fastest full film delivered to date was eight days, brief to final master, for a client conference. If your date is close, ask — you will get a straight yes or no, not an optimistic maybe.
Will it look like AI?
No — and that is the entire point of hiring a director rather than a prompt operator. AI video reads as cheap for ten specific, fixable reasons: continuity, performance, grade, structure and control. Twenty years of making real films is what catches them.
Can you work to our brand guidelines?
Yes. Motion graphics, typography, colour and grade are held to brand specification — the same discipline as any traditional corporate production. I have written video brand guidelines for corporates, not just followed them.
What about rights and usage?
You get full usage of the finished film. The licensing position of each generation tool used is set out plainly in the treatment, so your legal team has answers before production starts, not after.
Can you mix AI with our existing footage?
Yes — most corporate work benefits from it. Real interviews, real facilities and real people cut with AI-generated material, graded and structured so the joins are invisible.